Recognizing the immense potential of AI in fashion e-commerce, Kleep is expanding with the launch of Blue Partner. This product reflects Kleep’s commitment to revolutionizing digital shopping through AI for e-commerce. Federico Fortis, co-founder and CEO, stated, “Blue Partner is a revolution. We empower brands to leverage AI for a personalized, interactive shopping experience, making them more profitable, sustainable, and customer-focused.”
Blue Partner transforms online shopping by acting as a digital companion that streamlines product discovery. It uses AI-powered fashion technology to provide personalized recommendations, guiding customers through JULES’ offerings. In just three questions about body type and style, users get precise jean suggestions that match their fit and taste. This Kleep technology meets consumer demands, making shopping more intuitive and boosting conversion rates. Blue Partner allows JULES to offer a digital shopping experience as interactive and personalized as an in-store assistant.
A partnership for an innovation-focused back-to-school campaign
Moez Hamad, Chief Digital Officer at JULES, stated: “This partnership with Kleep aligns perfectly with our goal to modernize our digital experience. Blue Partner transforms the shopping journey by meeting our customers’ individual needs instantly and accurately. This technology redefines how our clients engage with our products, greatly enhancing their satisfaction and conversion rates.”
With Blue Partner, JULES and Kleep join forces to deliver a new way to shop online, fully embracing AI in retail innovation. This launch supports JULES’ back-to-school campaign dedicated to jeans, emphasizing customer experience simplification and personalized product recommendations. This partnership marks a strategic step forward in JULES’ digital approach, allowing the brand to stay at the forefront of innovation in the fashion retail sector.
