Context

Under the Printemps Group umbrella, Place des Tendances is a leader in French multi-brand retailing, extending its influence beyond France's borders. It attracts over 50 million visitors annually and has established partnerships with more than 300 fashion brands across France and internationally.

Results

By enabling Find My Size with Kleep, shoppers found their recommended size, which boosted their satisfaction and confidence levels by discovering the ideal size on their very first purchase. The results were impressive: shoppers using Kleep’s size suggestion feature showed a 23% increase in conversion rate. Additionally, following size recommendations led to a 32% reduction in return rate.

x3.4

Increase in conversion rate

-34%

Size-related returns

Pain point Client

Quonsul hoste et graeder enitestem in potica orum prit, noncum sentistam tem iaetis caperum se nem ipse aucions intuame nos hacrum dum dit quius, publinatus ninum ium romnimortius fur.

30%

Online Returns
A substantial 30% of all online fashion purchases are returned, highlighting the need for more accurate sizing guidance.

70%

Size Mismatch
Nearly 70% of these returns are due to issues with fit, emphasizing the critical need for a reliable size recommendation system.

Witnessing such an improvement in conversion and returns, Kleep’s innovative AI solution marked a genuine shift towards a more personalized and efficient shopping experience for our customers.

Oliver Schaeffer, COO Printemps Group.

Solution

Going beyond traditional method, Place des Tendances utilizes Kleep's AI technology to accurately select the ideal fit for different shoppers. This innovative system combines computer vision and statistical modeling, Place des Tendance’s users either upload two picture or answer a few questionnaires about themselves. This approach takes the hassle out of online fashion shopping and ensure customers get the best fit for them!

Step 1

Place des Tendances helps their clients find their ideal size with Kleep's technology.

Step 2

Users choose between a quick body scan or a personalized questionnaire.

Step 3

Kleep recommends the perfect size, tailored to each specific product.

Technology

Quonsul hoste et graeder enitestem in potica orum prit, noncum sentistam tem iaetis caperum se nem ipse aucions intuame nos hacrum dum dit quius, publinatus ninum ium romnimortius fur. Ina nirioris.

Vivicae nos nes cepos ela vatimus sinatius, ut vicende id adeliss olicae in sulicerraes at oc, ca omnes conlostia mum poritabunte in vis, hos sederit, critesin pra quis movidiossi crum tabit, palium ducer prarissi tem tam perum et publiam me ciamdi, turnihi listorum publibu ssultor turnique teri proris aruntum. 500 signes.

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